Anyone who has been out sailing knows that one of the greatest impediments to smooth sailing is a rough sea. In a similar way, navigating though websites can be rough and cumbersome especially when the layout of a website is confusing. Visual navigation refers to how easily a visitor is able to see your website layout and design and also be able to find what they are looking for using the smallest amount of time. In order to enhance visual navigation the layout of your website should be appealing to the eyes since this is what will make a visitor feel comfortable enough to read and click the details that have been mentioned in the back pages of your website; this therefore informs the significance of visual navigation.
Proper visual navigation is what leads to product discovery which is the ultimate end of any website; this will therefore include the layout of the website such that there is a balance between the graphics, images and videos. It is also important that the web design has a good balance between the text content and visual content; even though the text content plays a significant role in search engine optimization, the visual display is also important especially when you want to focus on image search and classification as a way of making your website catchy and more appealing to your visitors. There are many ways of making things easier but among the best ways to create easier visual navigation for your web visitors is by making sure that you provide a site-map on your home page.
A site-map refers to a page that gives a simple revelation on the layout of the website such as its pages in addition to giving the hyperlinks the give a direct connection to the pages; nothing makes for easier visual navigation than a site-map. The best thing about a site-map is that it helps to save a lot of time for your visitors; this therefore means that you will make sure that the site-map provides as much information as possible with regards to what information is to be found on specific pages pertaining to the products or service that visitors could be interested in.
It is important to make sure that a site-map is prepared in such a way that it becomes a double-edged sword: it should be ecommerce search and personalization friendly as well as search engine friendly. You should be able to have your site-map designed with the help of XML and HTML. HTML versions are usually helpful for ecommerce search since it enables visitors to easily navigate through your website while on the other hand; the XML version is designed for the search engine crawlers and helps the search engines to index your website on their search engine lists.