The video has become such a potent and accessible marketing tool that getting into this medium requires professional expertise if you want the best results. It’s not enough to create your own ‘how to’ video on a shoestring budget; your competitors have done the same thing.
Have you uploaded a promo video to the main page of your website? So have they – and they have other video production agency in Hampshire studded throughout their site, too.
The latest research shows that watching videos is rapidly becoming one of the most heavily favoured ways for internet users to consume content. Now that there are billions of hours of video online being used for marketing purposes, the field is less forgiving to amateur production values and rookie mistakes. The mere presence of videos on a web page does not excite the visitor the way it once did; today’s users are looking for videos that are not only informative and useful but also polished and appealing.
In today’s landscape, where there’s ample video content covering similar topics available from both competitors and consumers (e.g. through video sharing sites like YouTube), you’ll need to hold to a high standard in terms of both production and creativity if you want to impress your audience. In order to achieve the best results, you need to approach the quality of broadcast video in your online efforts.
Whatever reputation you’re seeking to cultivate for your organisation needs to be reflected in your video content. Want to be taken seriously? Your videos need professional production and editing. Want to be seen as innovative? Your videos should showcase some cutting-edge values.
As you should hopefully be thinking by now, professional help has become practically vital if you want to develop the best possible video content. Enlisting a video production company in your marketing efforts can make an enormous difference. How are you going to pick out a good one? Let these suggestions guide your choice:
1) Ask For Examples of The Company’s Recent And/Or Relevant Projects
Like virtually all video production companies, we have a showreel that we use to give potential clients an overview of our capabilities and our experience. On these showreels, though, you’ll see clips and snippets from the company’s past projects chosen to show off its work in the best possible light. An encouraging showreel should be enough to get a production company on your shortlist and to inspire you to contact them. Before you make any final commitments, though, ask the company for examples of full videos that they’ve produced in the past. This will give you a fuller understanding of the company’s ability to achieve client goals, tell stories, and communicate clear messages.
2) Always Shop Around
This should really go without saying, but it’s important enough to state explicitly: You should never leap straight into bed with the first video production company you find. No matter how compelling a given company is, you may find that some of the others out there have better services to offer you. Different firms offer you different strengths, and you might want a production company that specialises in either the creative or technical side of video production. On the other hand, if your first encounter really is a match made in heaven, checking some of the alternatives will just serve to convince you that your first instinct was an astute one!
3) Get Firm Pricing Data
In your examination of multiple production companies, make sure you solicit quotes from at least two or three of them. You need some selection of pricing information to look at in order to verify that the firm you do choose to work with is charging reasonable rates for their services. Bear in mind that costs will vary from firm to firm depending on the scale, quality, and prestige of their work. Speaking very generally, though, you can expect to get what you pay for: More expensive companies deliver more impressive videos.
As more and more organisations realise the value of quality video content, the demand for experienced production services is only going to grow. Why not find a reliable long-term partner that you can trust to bring your video concepts to life? The efforts of a good video production company can do a lot for your brand!